§ 04 · The Founders
Made by parents. For parents.
PeteNatalie
"There had to be a better way. Something that made our kids visible without being ugly or clinical. Something they'd actually want to wear."
Pete and Natalie are neighbors, parents, and outdoor-obsessed. Their families spend every summer on the water. And like every parent there, they know the feeling.
One afternoon at a crowded lake beach, Pete scanned the water for his daughter for what felt like an eternity. She was fine — 20 feet away, wearing the same beige swimsuit as half the other kids. But those seconds of panic were enough.
So they built it. Bright yellow. UPF 50+. Designed for real water adventure. Unmissably, joyfully visible from the moment you scan the shore.
